Organization communication
encompasses both the pre-planned formal, arte-fact centric communication and
micro-level need centric informal, impromptu interactions. The former includes
vision, mission, goals, job descriptions, performance targets,
standard-operating-procedures, client proposals, periodic customer feedbacks, sign-off
criteria, SLAs, performance management, performance appraisals, workshops,
seminars etc. While the latter comprises verbal client feedbacks, impromptu
team meetings, informal discussions in the café, unscheduled dip stick checks
and associated discussions. The fact that organization communication is
something that needs to be given emphasis is obvious. But the reality is that
generally, including in our organization, the arte-fact centric communication
dominates the communication plan while the power of the micro-level
communication is largely unrecognized. Communication
systems – and we are not talking of technology here – offer a huge opportunity
to improve alignment, motivation and productivity levels amongst workforce.
From experience we know that, the
run-of-the-play momentum of associated with different individuals, projects,
teams and assigned tasks create their own habit patterns that are not entirely
in sync with the larger objectives. In organizations where people are required
to make micro level choices very often, individual characteristics or habit
patterns become crucial to success. It is these organizations, intrinsic abilities and working competencies determine
the quality of work outcomes to a large extent and often there is substantial
deviation and quality and productivity. The difference in outcomes is as much (and often more) because of lack
of alignment than because of lack of functional or technical knowledge.
Probably to create such an
alignment, in many IT organizations agile computing has replaced waterfall
method of development. Agile computing institutionalize mechanisms that create
active collaboration on a day to day level (sometimes session to session
level). While, agile computing or its parallel may not be relevant in all types
of businesses; non-intrusive ‘alert sensors’ need to be in place to identify
early deviations and intervene dynamically (not periodically as a part of quality
control activities) before they create substantial damage (say, in the form of re-work,
drop quality of outcomes). The ‘alert sensors’ are proactive risk mitigators in
the form of senior, peer, automated, self-managed, interventions that can track
a deviation at an ideation level and not after the job is done.
To be fair to ourselves, such an
alignment is currently carried out in most organizations. However, it is highly
personality centric and maybe operating in islands as a reactive back-room
channel. Peers, bosses, arte-facts, developmental programmes, back room
grapevine all need to converge to adroitly and humanely identify a possible
mis-aglinment at a granular level and give a slight nudge to right align early
on. This is what I meant by the communication systems in the first para. A personality
independent, pervasive communication systems in the form of guidelines for
informal interaction and personal work management, is what which I refer to as
Agile Communication. Agile communication will be crucial to identify micro-level
deviation risk early on. Especially for fast burgeoning and dynamic work teams.
The impromptu team meetings, informal discussions in the café, unscheduled dip
stick checks and associated discussions which are a key part of any team can be
the core pillars of such communication systems. Agile communication systems,
will legitimize the quintessential ‘grapevine’, and bring to its fold a larger
proportion of the workforce. In addition, individual feedback loops, like daily
to-dos, personal work-plans, quality check-points which play a critical role in
bringing about due focus on defined objectives can also be a part of the agile
communication systems.
A systemic view of such communication
channels, is a new concept. The interventions will be optimized over time and
the optimal states will vary from organization to organization and from team to
team. Irrespective of how the systems
emerge and what their pillars would be, agile communication will consciously
focus on micro-level alignment as an end in itself. Communication will cease to
be a milestone or culmination of an activity; it will be a strategic objective
in itself.
A pre-requisite of this to be
effective, is to divide work into smaller team and a manageable span of control
for supervisors. Also, critical to the success of this system is a highly disciplined (almost fanatic) breaking down of
the broader objectives to arrive at the objectives of a day, a session, a task
or an individual. To evaluate all choices from the framework of the tightly
defined objective of a task. To use a process flow approach is delineating
expectations in terms of outcomes of individual members interfaces between team
members. To leverage easy to use tools to reiterate the above habits and to be
alert to the deviations between the laid down objectives and work direction. Equally
important will be internalize organization wide the habits of giving feedback
without being judgmental and listening to feedback without being defensive. In
essence a sense of mutual respect and trust, needs to be laced with high self-
assurance.
Certainly this perspective of
communication will add cost layers, however once there is a consensus that it
is an investment on alignment and will lead to reduced re-work, enhanced
customer delight and hence customer loyalty, or better employee engagement then
it can be accorded due priority.
Bhubaneswar
/ Ranchi
Jul 26-30, 2013
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