In the recent past, we have been witness to catchy rhetoric with regards to religious conversion. Strident calls to banning conversion, Ghar Wapsi, Love Jihad et al. I would like to stick my neck out and say almost everyone, right (‘bhakts’), left (‘liberals’), centre (government), has missed out on the most balanced perspective. A person has a right to choose a city and country different from his parents, he or she can also change his or her name given by the parents, what is wrong with the person choosing a religion different from he or she was born with. Religion is an experiential product. Products thrive when they are responsive to customer feedback. We go to five-star hotel to get pampered, if we are unhappy with the service we may not return. If the hotel has a problem with service quality, then over a period of time it will lose substantial business; then either it will buckle up based on customer feedback or will go out of business. That is exactly relevant for a re...